Simplex 3D
OVERVIEW
Designed a seamless digital experience for Simplex 3D by translating complex architectural concepts into intuitive, interactive workflows, strengthening the platform's visual identity, and enabling architects and clients to explore spaces through immersive 3D and AR experiences.
Services
Product Design
Content
Web Design
Team
Deloitte Digital
Demir's Digital Banking Department, CITEX
Year
2023-2024
DESIGN CONTRIBUTIONS
Redesigned the digital experience and landing page to clearly communicate Simplex 3D’s value proposition and guide users through the platform’s capabilities.
Improved information architecture and navigation to help users easily discover product features, use cases, and benefits.
Created interactive UI elements, visual storytelling, and motion design concepts to explain complex 3D visualization workflows in a more engaging way.
Refined visual hierarchy, typography, and design patterns to strengthen brand consistency and create a more modern, innovative product experience.
Designed responsive interfaces and collaborated with developers to ensure seamless implementation across devices.
Redesigned the digital experience and landing page to clearly communicate Simplex 3D’s value proposition and guide users through the platform’s capabilities.
Improved information architecture and navigation to help users easily discover product features, use cases, and benefits.
Created interactive UI elements, visual storytelling, and motion design concepts to explain complex 3D visualization workflows in a more engaging way.
Refined visual hierarchy, typography, and design patterns to strengthen brand consistency and create a more modern, innovative product experience.
Designed responsive interfaces and collaborated with developers to ensure seamless implementation across devices.
KEY LEARNINGS
Working on Simplex 3D required translating advanced 3D visualization and spatial planning capabilities into a clear, intuitive experience that communicated value to users with different levels of technical knowledge.
The project reinforced the importance of combining information architecture, visual storytelling, and interaction design to reduce complexity and guide users through unfamiliar products. It strengthened my ability to design experiences that balance innovation with usability - helping users quickly understand new technologies, build confidence, and take meaningful action.
Working on Simplex 3D required translating advanced 3D visualization and spatial planning capabilities into a clear, intuitive experience that communicated value to users with different levels of technical knowledge.
The project reinforced the importance of combining information architecture, visual storytelling, and interaction design to reduce complexity and guide users through unfamiliar products. It strengthened my ability to design experiences that balance innovation with usability - helping users quickly understand new technologies, build confidence, and take meaningful action.